About Us

We are ‘Dear Māia’, a small local cosmetics start up with big dreams. We are not just another beauty brand, we are a passionate and purpose-driven cosmetic company committed to empowering individuals and enhancing their confidence.

We created ‘Dear Māia’, a brand that doesn’t let you forget that ‘you are enough’, ‘you are worthy’, and ‘you are your own person’.

We’ve spent the past three years researching, developing, and refining our formulations to create high-quality cosmetics that perform like luxury products while boosting confidence. Inclusivity sits at the heart of everything we do — our products are proudly brown-girl friendly and designed to celebrate every shade, tone, and uniqueness.

Thoughfully made

Everything begins with intention

Made with care

From formula to finish, we focus on what feels good, not just what looks good.

From us to you

A small team, creating with purpose.
But Dear Māia is more than what sits on your vanity.
It’s in the quiet pause before your day begins.
In the way you look at yourself, with softness instead of scrutiny.
In the small rituals that remind you to slow down, to reconnect, to feel.
Because we don’t believe in routines that rush you.
We believe in rituals that return you to yourself.