We are ‘Dear Māia’, a small local cosmetics start up with big dreams. We are not just another beauty brand, we are a passionate and purpose-driven cosmetic company committed to empowering individuals and enhancing their confidence.
We create ‘Dear Māia’, a brand that doesn’t let you forget that ‘you are enough’, ‘you are worthy’, and ‘you are your own person’.
Intentional design
Everything we do starts with why
Made with care
We believe in building better
A team with a goal
Real people making great products
Founded by us in 2023, we have spent the past 3 years researching and formulating high-quality cosmetics that perform like high-end products and boost self-esteem. Among other core values, Dear Māia is founded upon the value of celebrating and promoting diversity by offering inclusive products. It is important to us that all our products are brown girl-friendly and recognise every person's uniqueness.